Where is your business leaking time and money?

Half operator. Half machine.

Ray Baxter · Founder & Fractional Chief AI Officer

Ray Baxter brings more than three decades of experience launching, growing, and selling businesses across solar energy, construction, advertising, wellness, coaching, food, and hospitality. A serial entrepreneur with a hands-on approach, he understands what it takes to turn an idea into an operating business—and the daily responsibility of keeping customers satisfied, teams productive, and revenue moving.

His experience spans business development, marketing, sales, customer service, and operations. Having built businesses in several industries, Ray recognizes the challenges owners share: attracting the right customers, responding quickly, following through consistently, and managing growth without becoming the bottleneck in every decision.

Ray began using AI within his own businesses to address those challenges. That firsthand experience shaped his approach to technology: every system should serve a clear purpose, solve a real problem, and deliver value the owner can recognize. He sees AI as a way to strengthen customer relationships, improve follow-up, reduce repetitive work, and give business owners more capacity to lead.

He founded Brand Nova AI to make those capabilities accessible to entrepreneurs who want results but do not have the time to research, build, and manage the technology themselves. His approach starts with understanding how a business operates, identifying where opportunities slip away, and implementing AI systems that fit its customers, goals, and workflow.

Ray brings an owner’s perspective to every engagement. He understands that trust comes from clear communication, reliable execution, and doing what you say you will do. Through Brand Nova AI, he helps business owners put technology to work with a clear objective: a better customer experience, stronger operations, and more room to grow.